I honestly think Alaska Airline has some of the best policies in place to help customers and frequent flyers when it comes to their frequent flyer program. Last month I wrote about how Alaska Airlines notified me about my funds expiring in my wallet and I was ecstatic that they gave me notice. Sure, they wanted to me spend more than what was in my wallet, but at least they told me instead of just letting the funds quietly expire. Then this week I got another email from them. This time it was to warn me that my Miles were going to expire! Again, Alaska warned me, instead of just letting it happen!
Dear Rocky,
We see that your Mileage Plan account has not had any activity posted for quite some time! Our Mileage Plan Conditions of Membership specify that accounts with no mileage credit or redemption activity for the previous two years will be closed.
At present, your account will be inactivated in 120 days.* To check your account activity, please visit My Account.
Any mileage credit or award redemption activity on your account is all you need to keep your account active. There are lots of ways to earn miles, but you should hurry — miles can take up to six weeks to post to your account. You can earn miles through:
• Alaska Airlines and partner flight activity• Alaska Airlines Visa Signature Card – Earn 25,000 Miles**
• Our large selection of hotel, car rental, and specialty partners
• Our Buy Miles Program
If there is no activity posted to your account in the next few months, your account will become “inactive.” If this happens, you may reactivate your account for a $75 fee for up to one year after it has been closed. Hope to see you soon!Sincerely,
Caroline Boren
Managing Director, Loyalty Marketing & Customer Advocacy
Not only does the letter tell me how to keep my account active, they provide the links to all their partners offering ways to earn miles on Alaska! My favorite part about their program and the letter is they even let me know that if I do not keep my account active, no frets, I can buy my miles back for just $75!
Honestly, I think it’s great that Alaska does this! I know some cynics might say it’s just another way for Alaska Airlines to make money. And you know what you’re right. However at least they warn you your miles will expire other than just letting them expire without notice! I wish more loyalty programs would do this! Luckily I have a trip coming up on Alaska next week, but still thank you for the heads up Alaska!
