Since the merger with US Airways, American has been busy aligning airline policies, downgrading the AA flying experience to match one closer to US, and the airlines are now playing catching up quicker than ever before to offer a more premium business class hard product which includes fleet wide lie-flat seats on all long haul routes, requiring new seats on the B777-200, B757, and B763s. Yet as the airline has been lost in the merger paperwork, AA has been careful not to devalue their frequent flyer program like the other two big carriers have done. In an effort to win over passengers at a time when customer service normally suffers, AA/US plan has been to keep their current loyalty almost untouched. A big deviation from the industry norm which has included new award charts at inflated prices and revenue based loyalty programs that have been introduced over the last 18 months.
Today AA announced another deviation to the norm. American is offering a yearlong promotion that provide thousands of bonus miles to high fare, high value customers who could possibly earn more miles via Delta and United’s revenue based system. The new promotion has three tiers and provides a bonus to travelers flying in first and business class cabin on US and AA flights, along with AA & US marketed flights on their Joint Venture partners, British Airways, Iberia, Finnair, Japan Airlines and Qantas.
The new bonus structure allows AAdvantage and Dividend miles to earn miles four times for flying, based on the ticketed fare class.
- Actual miles flown
- Elite Mile Bonus (25% bonus for Silver Elite and 100% bonus for Platinum & Executive Platinum)
- Fare class bonus (50% for First and Business class fares in A, F, P, D, I, J, or R)
- 2015 More Mile Promotion
There is NO limit to how many bonus miles a premium flyer can earn, and of course, those who spend more for the seats in the forward cabin will be rewarded the most. This promotion does not reward frequent flyers who upgrade to business class or first class, but instead rewards those who buy First and Business Class tickets. And the best part of this bonus is the fact that it rewards flyers PER segment! Meaning an Executive Platinum flying LAX-JFK-LHR in first or business class would earn 24,000 bonus miles! For a total of 38,780 miles one way! On United or Delta, their top frequent flyer would have to spend $3,525 for the ticket, which honestly is not hard to do for a premium class ticket across the Atlantic.
This promotion is a win-win for American flyers and helps keep AA frequent flyer program relevant for customers who spend purchase high cost premium fares but does not punish leisure travelers and low yeilding customers. I for one know I will not be earning any additional miles through this promotion, but it is comforting to know that AA has not lost sight on high revenue customers who might otherwise opt for Delta or United’s revenue program, while still keeping other customers in mind. AA is trying to be everyone’s Airline while Delta and United continue to prove they are only after the high revenue customer.