Today, my coworker and blog reader Matt submitted a pretty hilarious picture of the Apple Passbook, which is a new native application that will arrive on the upcoming iOS6 release.
Notice anything interesting about this picture?
The app is designed to revolutionize the next generation of mobile transactions as they relate to the travel life cycle, by recognizing boarding passes, tickets, store cards and coupons from a mobile browser. Travel documents can be downloaded and saved to an Apple device, and all documents will reflect any changes and/or travel updates in real-time, such as during irregular operations (IRROPS) situations. The Passbook will also notify you how much money is left on a gift card.
The Passbook will also serve as a great source for merchandising and ancillary revenue generation, the latter of which has become a huge trend in the aviation industry. The app will keep track of consumers’ purchasing activity, which will correlate to great potential for ad sales through recommending new purchases based on consumer buying behavior.
So far, four airlines have been reported to support the Passbook as part of the iOS6 updates. American Airlines is the only one, however, that has confirmed that their systems will be integrated with the Passbook; hence, why they are featured on the image rendering above.
Meanwhile, rumors have indicated that United Airlines and Delta Airlines have also been developing the infrastructure to support the Passbook, although nothing is confirmed.
To read more about the Passbook, click here.