“Our newest hub is not an airport.”
Delta Air Lines’ motto, “Keep Climbing,” has soared to new heights after the Atlanta-based carrier went live with its new website yesterday.
It’s been roughly two years since Delta has re-vamped its main webpage, and the carrier has completed a massive overhaul to give the airline a more “personalized” experience for customers.
Without question, the new features are truly top-notch. It all starts with the “My Delta” dashboard, which functions as a basic jumping off point that bundles in information on loyalty, travel commerce, stored payment accounts, ancillary services, saved searches and promotions, among other enhancements.
Starting with loyalty, Delta has re-engineered the graphical user interface into a much more user-friendly format, where travelers can edit passenger information in the “My Profile” section. Under “flight preferences,” a user can add up to 6 OAL (Other Air Line) loyalty programs in their SkyMiles member profile, which is hugely resourceful for travelers booking flights on Delta.com that may be operated by one of Delta’s SkyTeam or other partner carriers, and insure that the traveler receives proper frequent flier mileage credit and/or benefits upon completing travel.
In addition, the new profile page allows users to define their preferred departure airport, their preferred seat type (e.g. window, aisle, center) and enter Special Service Requests (SSR) such as wheelchair assistance, deaf/blind, or special meals. Users can also change or modify their flight notification preferences, as well as loyalty information on hotels, cars and activities of interests. There is also a new secure feature titled, “My Wallet” which stores saved credit card information, and a new box for the “world traveler” that holds passport records for frequent international travelers.
Travelers can also view the new “trip map” feature which displays the saved home airport on a regional map, and the historical flights a person has taken over a certain period of time. From there, the passenger can view the flown flight segment and click on a “book again” or “view receipt” link for the itinerary.
Delta has also done an amazing job providing new “look” features that offer up-sells in the form of ancillary revenues, such as Delta SkyClub membership information, as well as SkyMiles promotions and bonus offers.
However, perhaps the coolest new feature has been the concept of “Dream Trips” that is designed to inspire travelers to take vacations. Visitors can add up to 10 maximum “dream trips” by entering a city or a country they’d like to visit. In that same vein, Delta has ventured into a groundbreaking space when it comes to travel shopping by adding a new feature called, “Escape,” which is a user-configurable method to explore vacation packages and deals.
Using the “escape” option, a potential traveler can either choose the “Map it” function that assembles package trips to common destination sites (Europe, Mexico, Caribbean, Asia, South America, Hawaii, etc) from a U.S. point of sale. Alternatively, the user can choose a “specialty” search option that incorporates attributes such as luxury travel, destination weddings, honeymoons, Walt Disney resorts, group travel, cruises, etc.
The website also boasts a new stylish seat map that employs “intelligent seating,” which has lately become a common practice among global airlines. A user can filter by seat properties to customize their seat-selection based on desired features or location.
In an era where cash-strapped airlines are scaling back on products and services that have typically been taken for granted by passengers, it is really nice to see that Delta is staying on an innovative path to provide exciting new tools and resources to help make travel planning easier and less stressful, while also adding highly-visible features for their loyal elite customers.