Starbucks and Delta Airlines are teaming up launch a loyalty partnership. Starting immediately, you can now earn Delta SkyMiles and Starbucks loyalty Stars with every purchase at Starbucks. There are opportunities to earn bonus Skymiles and Starbucks Stars through this promotion and partnership. Then, there is an opportunity to earn miles and stars each day you fly or visit Starbucks.
Delta & Starbucks Loyalty partnership
Starting Oct. 12, 2022 U.S. customers who are enrolled in both Delta SkyMiles and Starbucks Rewards loyalty programs can easily link their Starbucks and Delta accounts. Once accounts are linked, customers can start earning miles on all Starbucks purchases. To link your Delta SkyMiles and Starbucks Rewards visit either deltastarbucks.com or starbucksdelta.com. If you do so before Jan 1, 2023, you can earn an additional bonus of 500 bonus Delta SkyMiles and 150 bonus Starbucks Stars.
After linking accounts, members will earn one mile per $1 spent on eligible purchases at Starbucks. On days when flying Delta, earn double Stars on eligible purchases at participating Starbucks stores. Just think about all the opportunities at airports to earn Double stars now!
New Delta Choice Benefit
Todays announcement also brings a new Choice benefit to the Delta SkyMiles Program.
Delta SkyMiles is also announcing the addition of Starbucks Stars as an exciting new Choice Benefit for its most loyal—and coffee-loving—members. Along with the newest slate of Choice Benefits announced last week, Diamond and Platinum SkyMiles Members will be able to select 4,000 Stars as one of their annual Choice Benefits in 2024.
4,000 stars is enough for 26 free handcrafted beverages from Starbucks. If your drink order is around $6.50 that is only $169 in value. Not the best option for a choice benefit. Costing Delta Air Lines next to nothing to provide this benefit to it’s most loyal flyers. I would suggest something else. Your ROI with this option is minimal
Bottom line
Today brings a new unique partnership between Delta and Starbucks. I do not think that my behavior will change because of this partnership, but I do love the ability to earn more miles at different places. Be sure to link your accounts and earn Delta Skymiles each time you visit a Starbucks. And if you happy to be flying Delta, on flying days you will earn double the stars.
