The recently announced “Bring On The Nights” promotion from Starwood for early next year stands out because it is a rare case in which there are no hotels opting out. Sometimes the list of non-participating hotels can be quite long, and it’s frustrating to learn that all the ones I want to visit are on that list.
The bad news, however, the promotion is not especially generous. You can earn 2,500 bonus Starpoints for every five nights (up to 10,000 points and 20 nights) and an additional 5,000 bonus Starpoints after staying 25 nights. That’s an opportunity for only 15,000 points total, and I think the number of people who will hit 25 nights in the first four months of the year is quite slim.
Most of you should look at this as a mere 500 bonus points per night — the same as the current fall promotion but without the additional 2X base Starpoints. It’s not awful, since 500 points are worth roughly $12.50 in my book, but you can get the same kind of bonus each day just by declining housekeeping service through the Starwood Green Choice program.
I think the biggest merit to “Bring On The Nights” is really the lack of exclusions. Maybe it portends future changes from Starwood in how they manage such promotions, as allowing individual properties to opt out seems to defeat the purpose in being part of a larger brand. I had a couple mattress runs I needed to book in November, and the two closest hotels to me (the Westin Seattle and Four Points Seattle) were both excluded. But what’s more annoying is when you really need to go somewhere and the only available Starwood property doesn’t participate. At least I have some flexibility on a mattress run.
Registration is not open yet, so I’ll let you know when. In the meantime, start planning your stays! “Bring On The Nights” will run from January 5 through April 30, 2014.